History Valley View Mall opened July 31, 1980. Promoted as the largest and most modern Fashion Mall in western Wisconsin, the Mall opened with 44 VITs (Very Important Tenants) including B.Dalton Booksellers, Kinney Shoes, Seiferts, County Seat, Orange Julius, Goodman Jewelers and the original anchors; Daytons, Sears, Herberger's and J.C. Penney.
Retailers & Food Vendors Valley View Mall features more than 80 specialty retailers including Aeropostale, American Eagle Outfitters, Buckle The Children’s Place, Dick's Sporting Goods, Express, Francesca's, Hollister, rue21, Tradehome Shoes, ULTA and Victoria’s Secret. The Mall features many convenient food vendors like Pretzelmaker, Coney Island, Carroll's Popcorn & Frozen Yogurt as well as dine-in options like Burger Fusion Company, HuHot and Texas Roadhouse.
Management Valley View Mall is owned, managed and leased by PREIT, a real estate investment trust specializing in the ownership and management of differentiated retail shopping malls designed to fit the dynamic communities they serve. Founded in 1960 as Pennsylvania Real Estate Investment Trust, the Company now owns properties in 12 states in the eastern half of the United States with concentration in the Mid-Atlantic region and Greater Philadelphia. The Company’s current portfolio is comprised of 35 shopping malls, five community and power centers, and three development sites totaling 43 properties and 30.4 million square feet of space. PREIT is headquartered in Philadelphia, Pennsylvania, and is publicly traded on the NYSE under the symbol PEI. Information about the Company can be found at www.preit.com or on Twitter or LinkedIn.
Walking at the Mall Consider using Valley View Mall for your fitness plan. The Mall opens daily at 6:00 am for walking. 2 laps can burn 120 calories! If walking the center of the mall (not including the Macy's, Herberger's wings or other wing entrances) you walk the following distance: 2 laps - 0.8 miles / 3 laps - 1.2 miles / 4 laps - 1.6 miles / 5 laps - 2 miles / 6 laps - 2.4 miles / 7 laps - 2.8 miles / 8 laps - 3.2 miles / 9 laps - 3.6 miles / 10 laps - 4 miles